Purple Tuesday is a global social movement and the number one brand for improving the customer experience for disabled people and their families 365 days a year. This includes accessibility and in inclusivity for disabled consumers.
Quoted from the ‘Purple Tuesday’ website
“The initiative inspires leadership and staff of organisations from all sectors and sizes to foster awareness, deepen understanding, and implement solutions for enhanced accessibility in their customer environments. Participating organisations are dedicated to making public commitments each year to improve accessibility and practices, ensuring that disabled customers have a more inclusive and positive experience. These commitments involve initiating at least one new activity or initiative
The Purple Tuesday movement takes center stage each year on the first Tuesday of November. It serves as a celebratory day, promoting accessibility and inclusivity. In 2022, this impactful event reached an astounding 23 million people, garnered over 6000 participating organisations and 7000 commitments to improve. The movement received substantial media coverage with over 100 items across broadcast and print media. Purple Tuesday formed partnerships with 28 sector leaders who actively contribute to the cause. Additionally, boasted a vibrant social media presence, with over 40,000 interactions and engagement on the day. The movement has also appointed 15 disabled customer ambassadors, further amplifying our reach and influence with a social community of more than 120,000 followers .
What made Purple Tuesday even more remarkable is its global impact. The movement is celebrated in five countries including UK, USA, UAE, Malaysia and Pakistan , transcending boundaries and uniting people worldwide in the pursuit of accessibility and inclusion.”
We at TreatSMA fully support this concept and we hope businesses will get on board with 70% of disabled customers choosing or unable to return to retailers who do not support the values expected in todays in society for those with disabilities.
There are 1.7 billion people worldwide with a disability and unbelievably a market still unexplored by many retailers missing out on millions of pounds. Be the #purplepound on #purpletuesday
To learn more please visit https://purpletuesday.co/About-Us/About-Us
